IAB UK Digital Adspend
The latest Adspend report for H1 2024 shows the UK digital ad market saw 16% YoY growth with spend reaching £16.2bn - far outstripping UK GDP that returned to cautious growth of 0.5% YoY during the same period. IAB UK members can access full Adspend reports, topline takeaways, and the Adspend Analyser tool, which allows users to compare categories, formats, devices, environments and more from across the years. Discover all of our Digital Adspend reports and extra resources now.
Our projects
From the trajectory of CTV to the value of digital advertising to our economy, explore our research studies for insights and practical advice to help shape your digital ad strategy
IAB Compass
Navigate the rapidly evolving worlds of connected TV, digital out-of-home, AR / VR gaming and e-commerce and find actionable recommendations for how to start advertising in them.
The Digital Dividend
Gain a deeper understanding of the value that digital advertising delivers to the UK economy, businesses and people across the country who depend on free digital services every single day.
Powering Up
Explore how SMEs’ relationship with digital advertising has evolved between 2020 and 2024, plus find out how small businesses can leverage online channels most effectively.
Real Living
Conducted in 2021, Real Living draws on quantitative and qualitative research to provide a snapshot of the nation’s daily digital habits and what they mean for advertisers.
Born Online
We teamed up with research consultancy MTM in 2019 to take an in-depth look at the Direct to Consumer market - from the leading DTC brands to what makes DTC customers different.
Latest News
Our Insight department dives deep into the digital advertising realm to unearth insights that matter. Armed with data and a curious mindset, they decode trends, provide actionable insights, and guide strategies that keep you ahead in the game
Get in touch
If you have any further questions on any of our insight and research affairs work, feel free to contact our insight team.
